L’ultimo report mensile realizzato da Morgan Stanley sui trend del Web si discosta notevolmente dai precedenti ed è quasi totalmente dedicato alle social applications e al ruolo sempre più rilevante che stanno assumendo.
Alcuni key point (source: TechCrunch):
- YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined )
- 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
- YouTube has 258 million users, 50% visit weekly or more
- >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application
- Skype revenue is $1.67/user/year, up 9% Y/Y
- 14 million photos uploaded daily on Facebook
- Google + Yahoo = 61% of U.S. Online Ad Revenue
- Google: $4.4b ad revenue in Q4, paid out $1.4 billion to partners
- Yahoo: $1.6 billion in ad revenue in Q4, paid out $429 million to partners
